The short version? I’ve never been one for the conventional. I’m Jessica, Jacksonville photographer and owner, creator, and singular eye behind Breaking Tradition. If you’ve found your way here, it’s because you aren’t looking for a standard photoshoot. You are looking for an experience that makes you feel. A BT session, conceptual or boudoir, is designed to be wildly creative and make you the main character!
Jessica Lea
As a woman who lives for creativity, I built this brand for those who are into pushing boundaries (even their own). My style is rooted in dark romanticism and moody photography—it is intentional, bold, and perhaps a bit unexpected.
I don’t just "take pictures." I provide a full-service experience. Whether I am building a custom set for a surrealist style session (where we blend reality with the dreamlike and the impossible) or sourcing a gothic wardrobe, I am your dedicated creative partner. I want your final images to look like a magazine feature. I’ve spent my career mastering lighting and atmospheric styling to ensure your images are Vogue-worthy. This is editorial photography—intentional, high-caliber imagery.
Through my career, I have proven one absolute truth: anyone can look like a celebrity with the right direction and lighting. I have made professional pose coaching the foundation of my work because I believe the most striking images are found in the details.
I don't leave you guessing. From the tilt of your chin to the subtle nuance of a hand placement, I manage the details so you can simply settle into the experience. Whether we are on location in the historic St. Augustine or an urban loft in Tampa, I am there to ensure that you look effortless in the final shot, as if you were born to be in front of a lens.
When I’m not scouting a new location or dreaming up an intriguing new concept, you’ll find me refueling with a good book, a great meal, or traveling in my tireless thirst for inspiration.
Fair warning: I am a perfectionist. You might hear an occasional F-bomb (or a squeak) when we capture that one shot that hits exactly right. I’m an artist who loves her job and lives for the highs and lows of the creative process. I’m not for everyone—and I prefer it that way. I am for the rebels and the dreamers who refuse to settle for basic.
Don’t settle for tradition. Let’s break it. Envisioning a goddess fantasy session or a cinematic photo experience, I am ready to bring that vision to light. Tell me your dreams, and let’s create something epic.
Creating magic beyond the studio walls. From historic St. Augustine ruins and moody Tampa lofts to the lush, overgrown forests of Gainesville, every location is hand-selected to amplify your vision. We don’t just “take photos”—we produce a world.
With bespoke props, cinematic styling, and a focus on dark romanticism, your session feels less like a photoshoot and more like stepping into a waking dream. Whether we’re shooting in a backyard or a luxury Airbnb, our mission remains the same: professional pose coaching paired with high-drama artistry that turns your story into a legendary work of art.
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